RADIO ADVERTISING

1) Radio regularly reaches consumers within two hours of their largest purchase of the day. Can there be a better time to reach customers than on their car radio while they are driving to do today’s shopping?

2) Radio is the cost effective medium.
Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down).Radio advertising costs grew less than any other major form of advertising.

3) Radio’s targeted advertising sells.
Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests. Radio’s unique targeting ability saves you money.

4) You’re always on the front page with radio.
With radio advertising you are front and center in the listener’s attention span when your ad is on the air. You’re never buried on page 42 and you’re never surrounded by your competitor’s ads. With radio, you are always on the front page.

5) Radio is an active medium in an active society.
Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service.